What is iBeacon? The name for Apple’s technology standard, which allows Mobile Apps (running on both iOS and Android devices) to listen
for signals from beacons in the physical world. They are able react accordingly by delivering hyper-contextual content based upon location--allowing you more than just an app icon or notification when near one!
Bluetooth Low Energy is a wireless personal area network technology used for transmitting data over short distances. As the name implies, it's designed to be more efficient and cost-effective while still maintaining similar communication range as Classic Bluetooth!
Bluetooth LE is perfect for small periodic data transfers whereas classic Bluetooth works better in complex applications that need constant or higher levels of communication.
The way that BLE communication works is by broadcasting small packets of data at regular intervals through radio waves. These advertisements or "blets" can be collected on devices like smartphones where they are used for different purposes such as sending push messages, triggering apps actions and prompts etc..
The iBeacon has standardized the format for BLE advertising. The four main pieces of information in an advertisement are a UUID, which is used to differentiate related beacons; Advertising Packet Type (APT), identifying what type of product or service you're offering through your beacon(s); Receiver ID – this identifies who will receive messages sent by other devices on our network
and lastly Capability Information providing additional technical details about how they can best use their new capabilities
This Minor Identifier (MIN) allows the Coca-Cola app to know where you are in a store. The Tx Power value is used as an estimate for how far away from your scanned spot on earth it can detect itself, thanks largely due its calibration process that has been hardcoded into said application beforehand!